My services include:

Compelling copy
Writing, proofreading and editing engaging copy, from snappy headlines to sharp long form content | Optimising copy in a variety of formats across online and offline platforms including web, CRM, social, paid media, PR, product packaging and OOH | Crafting accurate, regulatory-compliant product messaging with a clear emphasis on USPs to convey a compelling value proposition | Incentivising target consumers with emotive language that resonates, delivering a powerful call to action

Conceptual & creative
Leading on conceptual copy ideation for major brand launches and campaigns | Working closely with design teams to integrate written content with creative visual assets for maximum impact 

Digital & SEO
Adhering to SEO best practice, optimising digital copy with keywords to improve organic ranking and drive traffic | Placing user intent at the heart of digital content strategies to join up user journeys across various different channels and touchpoints

Brand identity & tone of voice
Developing and maintaining comprehensive brand identity and tone of voice guidelines | Acting as a brand guardian, overseeing consistent execution of messaging across various content channels | Collaborating with cross-functional stakeholders to ensure that copy consistently supports overarching strategic objectives and brand values

Content strategy, management & evaluation
Using planning tools and calendars to effectively support the delivery of integrated content strategies, aligning big brand moments with always-on activity | Drawing upon audience insight to understand consumers’ unique motivations, expectations, behaviour and challenges | Fostering a reactive culture, identifying story hooks and impactful content opportunities that cut through the noise in competitive markets | Implementing a test and learn approach, using analytics tools and data insights to continuously review and optimise copy performance